Mobile gamers are the top of the gaming pyramid. According to a just-released study by AT&T Wireless and PopCap Games:
“86% of mobile gamers also play video games on one or more other devices. The most popular gaming devices among mobile gamers, other than mobile phones, were: Computer (76%); Console: (41%); and Handheld game device (24%). Fully 17% of mobile gamers consider their mobile phone to be their primary device for playing video games. Among all mobile phone gamers, 53% signified their desktop or laptop computer, and 23% indicated their video game console, as the device on which they play games most often."As a result, gaming households now have a crazy variety of gaming hardware. In our 2-millennial home, we have Mac computers, a Wii Fit that was a Mother’s Day gift this year (but not a regular gaming Wii), a Playstation 3 that we use to watch BlueRay movies as well as play games, and an XBOX360 but without the internet hookup (for now, until Netflix comes adds more movies to its on-demand offering to make getting online worthwhile), all of which were purchased new. In the last year, our 13-year old son sold his PS2 online and bought a used GameCube and a used GameBoy. And thanks to him, I now have PacMan on my iPhone.
I asked him why he wanted the GameCube and the GameBoy – “because the games are cool.” Same for the PS3. And the XBOX360. He likes the games. It seems that the creation of format-exclusive games has fueled the growth, sustained the proliferation, and enabled the coexistence of multiple gaming platforms. Among 13 year-old boys, news about cool new games travels by word of mouth. These young guys go to each other’s houses to play, and learn about games from one another.
In fact, it appears that for some gamers, exposure to a game on one platform is a factor in their decision to buy it in another. For others, reviews are key. The AT&T-PopCap study found that:
“When making the decision to purchase a game for their mobile phone, women are twice as likely (28% vs. 14% of men) to do so based on having played the game in question on another device such as a computer. Conversely, 30% of males indicated that printed or online reviews factor into their mobile game purchasing decision, compared to just 8% of females."Millennials play the field when it comes to gaming platforms. EA’s right – it’s in the game.